As more people around the world use smartphone messaging apps like WhatsApp, Line and WeChat to communicate with each other, the companies running those apps are offering additional features to retain users.
WhatsApp, developed by a Mountain View, California-based startup, this week launched a new feature that simplifies the process of sending recorded voice messages. A similar feature helped WeChat, a massively popular text-and-chat app in China, expand in domestic and overseas markets.
WhatsApp users are already able to record a “voice note” and send it as a message, but the new Voice Messages service makes it easier to do so, and comes with additional functions such as notifying the sender that the recipient has heard the message.
The move by WhatsApp marks a rare moment in which an app developed in the U.S. is making more prominent a feature that first rose to popularity on a Chinese mobile product.
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